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Rtds/High-Strength Premixes in Kenya

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Spirit-based RTDs recorded impressive growth among the growing population of female consumers, with Smirnoff Black Ice, Smirnoff Red Ice and Redds being the standout brands. These brands were supported by massive promotion and marketing in bars and restaurants and the electronic media, a trend which boosted awareness among consumers. In addition, improved disposable incomes fuelled growth in the category, making these products more affordable.

RTDs/High-Strength Premixes in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTDs/High-Strength Premixes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


RTDS/HIGH-STRENGTH PREMIXES IN KENYA
Euromonitor International
August 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of RTDS/High-Strength Premixes by Category: Total Volume 2011-2016
Table 2 Sales of RTDS/High-Strength Premixes by Category: Total Value 2011-2016
Table 3 Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2011-2016
Table 4 Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2011-2016
Table 5 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Volume 2011-2016
Table 6 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Value 2011-2016
Table 7 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 8 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Value Growth 2011-2016
Table 9 GBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2012-2016
Table 10 NBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2012-2016
Table 11 LBN Brand Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2016
Table 12 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Volume 2016-2021
Table 13 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Value 2016-2021
Table 14 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2016-2021
Table 15 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2016-2021
East African Breweries Ltd in Alcoholic Drinks (kenya)
Strategic Direction
Key Facts
Summary 1 East African Breweries Ltd: Key Facts
Summary 2 East African Breweries Ltd: Operational Indicators
Competitive Positioning
Summary 3 East African Breweries Ltd: Competitive Position 2016
Keroche Breweries Ltd in Alcoholic Drinks (kenya)
Strategic Direction
Key Facts
Summary 4 Keroche Breweries Ltd: Key Facts
Competitive Positioning
Summary 5 Keroche Breweries Ltd: Competitive Position 2016
Wines of the World Ltd in Alcoholic Drinks (kenya)
Strategic Direction
Key Facts
Summary 6 Wines of the World Ltd: Key Facts
Internet Strategy
Company Background
Competitive Positioning
Summary 7 Wines of the World Ltd: Competitive Position 2016
Executive Summary
Growth Remains Moderate
Strong Retail Growth Recorded in 2016
East African Breweries Leads Alcoholic Drinks
Modernisation of Retailing Continues
Healthy Growth Expected Over the Forecast Period
Market Background
Legislation
Table 16 Number of On-trade Establishments by Type 2011-2016
Taxation and Duty Levies
Table 17 Taxation and Duty Levies on Alcoholic Drinks 2016
Table 18 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2016
Table 19 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2016
Table 20 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2016
Table 21 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2016
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Market Indicators
Table 22 Retail Consumer Expenditure on Alcoholic Drinks 2011-2016
Market Data
Table 23 Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 24 Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 25 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 26 Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2016
Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2016
Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2016
Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2016
Table 31 GBO Company Shares of Alcoholic Drinks: % Total Volume 2012-2016
Table 32 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2011-2016
Table 33 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2016
Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 36 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Definitions
Sources
Summary 8 Research Sources













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Reports Details

Published Date : Aug 2017
No. of Pages :24
Country :Kenya
Category :Alcoholic Drinks
Publisher :Euromonitor
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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