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Advertising BRIC (Brazil, Russia, India, China) Industry Guide_2016

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Summary
Advertising BRIC (Brazil, Russia, India, China) Industry Guide_2016 is a comprehensive study outlaying the current market scenario, future prospective and detailed industry insights of Advertising market in BRIC nations. The study pegs that Brazil, Russian Federation, India and China (BRIC) are the emerging and fast growing countries within the advertising industry and had a total market value of $18,932.7 million in 2015. India was the fastest growing country with a CAGR of 8.9% over the 2011-15 period.

As per the report, the advertising industry consists of agencies providing advertising, including display advertising, services.

According to Marketline, within the advertising industry, China is the leading country among the BRIC nations with market revenues of $13,853.5 million in 2015. This was followed by India, Russia and Brazil with a value of $3,281.3, $1,689.5, and $108.4 million, respectively. Further it provides, detailed industry analysis with help of Five Force Model at overall regional level and for 4 countries Brazil, Russia, India, and China, analyzed within this report.

In order to have industry accepted standard comparative scenario – in this report, the industry value reflects income of the agencies from such services.

Key Findings

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the BRIC advertising market
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the BRIC advertising market
Leading company profiles reveal details of key advertising market players’ BRIC operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the BRIC advertising market with five year forecasts
Compares data from Brazil, Russia, India, and China, alongside individual chapters on each country

Synopsis
The BRIC Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value , and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Reasons To Buy
What was the size of the BRIC advertising market by value in 2015?
What will be the size of the BRIC advertising market in 2020?
What factors are affecting the strength of competition in the BRIC advertising market?
How has the market performed over the last five years?
What are the main segments that make up the BRIC advertising market?

Key Highlights
Brazil, Russian Federation, India and China (BRIC) are the emerging and fast growing countries within the advertising industry and had a total market value of $18,932.7 million in 2015. India was the fastest growing country with a CAGR of 8.9% over the 2011-15 period.
Within the advertising industry, China is the leading country among the BRIC nations with market revenues of $13,853.5 million in 2015. This was followed by India, Russia and Brazil with a value of $3,281.3, $1,689.5, and $108.4 million, respectively.
China is expected to lead the advertising industry in the BRIC nations with a value of $18,156.6 million in 2020, followed by India, Russia, Brazil with expected values of $4,837.0, $2,341.8 and $160.3 million, respectively.

Introduction 
 What is this report about? 
 Who is the target reader? 
 How to use this report 
 Definitions 
 BRIC Advertising 
 Industry Outlook 
 Advertising in Brazil 
 Market Overview 
 Market Data 
 Market Segmentation 
 Market outlook 
 Five forces analysis 
 Macroeconomic indicators 
 Advertising in China 
 Market Overview 
 Market Data 
 Market Segmentation 
 Market outlook 
 Five forces analysis 
 Macroeconomic indicators 
 Advertising in India 
 Market Overview 
 Market Data 
 Market Segmentation 
 Market outlook 
 Five forces analysis 
 Macroeconomic indicators 
 Advertising in Russia 
 Market Overview 
 Market Data 
 Market Segmentation 
 Market outlook 
 Five forces analysis 
 Macroeconomic indicators 
 Company Profiles 
 Leading companies 
 Appendix 
 Methodology 
 About MarketLine 
  


List Of Tables

Table 1: BRIC advertising industry, revenue($m), 2011-20
 Table 2: BRIC advertising industry, revenue($m), 2011-15
 Table 3: BRIC advertising industry, revenue($m), 2015-20
 Table 4: Brazil advertising industry value: $ million, 2011–15
 Table 5: Brazil advertising industry category segmentation: $ million, 2015
 Table 6: Brazil advertising industry geography segmentation: $ million, 2015
 Table 7: Brazil advertising industry value forecast: $ million, 2015–20
 Table 8: Brazil size of population (million), 2011–15
 Table 9: Brazil gdp (constant 2005 prices, $ billion), 2011–15
 Table 10: Brazil gdp (current prices, $ billion), 2011–15
 Table 11: Brazil inflation, 2011–15
 Table 12: Brazil consumer price index (absolute), 2011–15
 Table 13: Brazil exchange rate, 2011–15
 Table 14: China advertising industry value: $ million, 2011–15
 Table 15: China advertising industry category segmentation: $ million, 2015
 Table 16: China advertising industry geography segmentation: $ million, 2015
 Table 17: China advertising industry value forecast: $ million, 2015–20
 Table 18: China size of population (million), 2011–15
 Table 19: China gdp (constant 2005 prices, $ billion), 2011–15
 Table 20: China gdp (current prices, $ billion), 2011–15
 Table 21: China inflation, 2011–15
 Table 22: China consumer price index (absolute), 2011–15
 Table 23: China exchange rate, 2011–15
 Table 24: India advertising industry value: $ million, 2011–15
 Table 25: India advertising industry category segmentation: $ million, 2015
 Table 26: India advertising industry geography segmentation: $ million, 2015
 Table 27: India advertising industry value forecast: $ million, 2015–20
 Table 28: India size of population (million), 2011–15
 Table 29: India gdp (constant 2005 prices, $ billion), 2011–15
 Table 30: India gdp (current prices, $ billion), 2011–15
 Table 31: India inflation, 2011–15
 Table 32: India consumer price index (absolute), 2011–15
 Table 33: India exchange rate, 2011–15
 Table 34: Russia advertising industry value: $ million, 2011–15
 Table 35: Russia advertising industry category segmentation: $ million, 2015
 Table 36: Russia advertising industry geography segmentation: $ million, 2015
 Table 37: Russia advertising industry value forecast: $ million, 2015–20
 Table 38: Russia size of population (million), 2011–15
 Table 39: Russia gdp (constant 2005 prices, $ billion), 2011–15
 Table 40: Russia gdp (current prices, $ billion), 2011–15
 Table 41: Russia inflation, 2011–15
 Table 42: Russia consumer price index (absolute), 2011–15
 Table 43: Russia exchange rate, 2011–15
 Table 44: The Interpublic Group of Companies, Inc.: key facts
 Table 45: The Interpublic Group of Companies, Inc.: key financials ($)
 Table 46: The Interpublic Group of Companies, Inc.: key financial ratios
 Table 47: Omnicom Group, Inc.: key facts
 Table 48: Omnicom Group, Inc.: key financials ($)
 Table 49: Omnicom Group, Inc.: key financial ratios
 Table 50: Publicis Groupe SA: key facts
 Table 51: Publicis Groupe SA: key financials ($)
 Table 52: Publicis Groupe SA: key financials (€)
 Table 53: Publicis Groupe SA: key financial ratios
 Table 54: WPP plc: key facts
 Table 55: WPP plc: key financials ($)
 Table 56: WPP plc: key financials (£)
 Table 57: WPP plc: key financial ratios
 Table 58: Dentsu, Inc.: key facts
 Table 59: Dentsu, Inc.: key financials ($)
 Table 60: Dentsu, Inc.: key financials (¥)
 Table 61: Dentsu, Inc.: key financial ratios
 Table 62: Havas SA: key facts
 Table 63: Havas SA: key financials ($)
 Table 64: Havas SA: key financials (€)


List Of Figures

Figure 1: BRIC advertising industry, revenue($m), 2011-20
 Figure 2: BRIC advertising industry, revenue($m), 2011-15
 Figure 3: BRIC advertising industry, revenue($m), 2015-20
 Figure 4: Brazil advertising industry value: $ million, 2011–15
 Figure 5: Brazil advertising industry category segmentation: % share, by value, 2015
 Figure 6: Brazil advertising industry geography segmentation: % share, by value, 2015
 Figure 7: Brazil advertising industry value forecast: $ million, 2015–20
 Figure 8: Forces driving competition in the advertising industry in Brazil, 2015
 Figure 9: Drivers of buyer power in the advertising industry in Brazil, 2015
 Figure 10: Drivers of supplier power in the advertising industry in Brazil, 2015
 Figure 11: Factors influencing the likelihood of new entrants in the advertising industry in Brazil, 2015
 Figure 12: Factors influencing the threat of substitutes in the advertising industry in Brazil, 2015
 Figure 13: Drivers of degree of rivalry in the advertising industry in Brazil, 2015
 Figure 14: China advertising industry value: $ million, 2011–15
 Figure 15: China advertising industry category segmentation: % share, by value, 2015
 Figure 16: China advertising industry geography segmentation: % share, by value, 2015
 Figure 17: China advertising industry value forecast: $ million, 2015–20
 Figure 18: Forces driving competition in the advertising industry in China, 2015
 Figure 19: Drivers of buyer power in the advertising industry in China, 2015
 Figure 20: Drivers of supplier power in the advertising industry in China, 2015
 Figure 21: Factors influencing the likelihood of new entrants in the advertising industry in China, 2015
 Figure 22: Factors influencing the threat of substitutes in the advertising industry in China, 2015
 Figure 23: Drivers of degree of rivalry in the advertising industry in China, 2015
 Figure 24: India advertising industry value: $ million, 2011–15
 Figure 25: India advertising industry category segmentation: % share, by value, 2015
 Figure 26: India advertising industry geography segmentation: % share, by value, 2015
 Figure 27: India advertising industry value forecast: $ million, 2015–20
 Figure 28: Forces driving competition in the advertising industry in India, 2015
 Figure 29: Drivers of buyer power in the advertising industry in India, 2015
 Figure 30: Drivers of supplier power in the advertising industry in India, 2015
 Figure 31: Factors influencing the likelihood of new entrants in the advertising industry in India, 2015
 Figure 32: Factors influencing the threat of substitutes in the advertising industry in India, 2015
 Figure 33: Drivers of degree of rivalry in the advertising industry in India, 2015
 Figure 34: Russia advertising industry value: $ million, 2011–15
 Figure 35: Russia advertising industry category segmentation: % share, by value, 2015
 Figure 36: Russia advertising industry geography segmentation: % share, by value, 2015
 Figure 37: Russia advertising industry value forecast: $ million, 2015–20
 Figure 38: Forces driving competition in the advertising industry in Russia, 2015
 Figure 39: Drivers of buyer power in the advertising industry in Russia, 2015
 Figure 40: Drivers of supplier power in the advertising industry in Russia, 2015
 Figure 41: Factors influencing the likelihood of new entrants in the advertising industry in Russia, 2015
 Figure 42: Factors influencing the threat of substitutes in the advertising industry in Russia, 2015
 Figure 43: Drivers of degree of rivalry in the advertising industry in Russia, 2015
 Figure 44: The Interpublic Group of Companies, Inc.: revenues & profitability
 Figure 45: The Interpublic Group of Companies, Inc.: assets & liabilities
 Figure 46: Omnicom Group, Inc.: revenues & profitability
 Figure 47: Omnicom Group, Inc.: assets & liabilities
 Figure 48: Publicis Groupe SA: revenues & profitability
 Figure 49: Publicis Groupe SA: assets & liabilities
 Figure 50: WPP plc: revenues & profitability
 Figure 51: WPP plc: assets & liabilities
 Figure 52: Dentsu, Inc.: revenues & profitability
 Figure 53: Dentsu, Inc.: assets & liabilities
 Figure 54: Havas SA: revenues & profitability
 Figure 55: Havas SA: assets & liabilities
  


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Reports Details

Published Date : Jul 2016
No. of Pages :87
Country :BRIC
Category :Advertising and Marketing
Publisher :MarketLine
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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