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Advertising North America (NAFTA) Industry Guide_2016

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Summary
Advertising North America (NAFTA) Industry Guide_2016 is a comprehensive study outlaying the current market scenario, future prospective and detailed industry insights of Advertising market in NAFTA countries. The study pegs that the advertising industry within the NAFTA countries had a total market value of $40,067.8 million in 2015.the Mexico was the fastest growing country, with a CAGR of 5.1% over the 2011-15 period.

As per the report, the advertising industry consists of agencies providing advertising, including display advertising, services.

According to Marketline, within the advertising industry, the US is the leading country among the NAFTA bloc, with market revenues of $38,627.0 million in 2015. This was followed by Canada and Mexico, with a value of $959.6 and $481.2 million, respectively. Further it provides, detailed industry analysis with help of Five Force Model at overall regional level and for trade block of NAFTA countries US, Canada and Mexico, analyzed within this report.

In order to have industry accepted standard comparative scenario – in this report, the industry value reflects income of the agencies from such services.

Key Findings
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the NAFTA advertising market
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the NAFTA advertising market
Leading company profiles reveal details of key advertising market players’ NAFTA operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the NAFTA advertising market with five year forecasts
Compares data from the US, Canada and Mexico, alongside individual chapters on each country

Synopsis
The NAFTA Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value , and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Reasons To Buy
What was the size of the NAFTA advertising market by value in 2015?
What will be the size of the NAFTA advertising market in 2020?
What factors are affecting the strength of competition in the NAFTA advertising market?
How has the market performed over the last five years?
What are the main segments that make up the NAFTA advertising market?

Key Highlights
The North American Free Trade Agreement (NAFTA) is a trade agreement between the countries in North America: the US, Canada and Mexico. The advertising industry within the NAFTA countries had a total market value of $40,067.8 million in 2015.The Mexico was the fastest growing country, with a CAGR of 5.1% over the 2011-15 period.
Within the advertising industry, the US is the leading country among the NAFTA bloc, with market revenues of $38,627.0 million in 2015. This was followed by Canada and Mexico, with a value of $959.6 and $481.2 million, respectively.
The US is expected to lead the advertising industry in the NAFTA bloc, with a value of $46,374.8 million in 2020, followed by Canada and Mexico with expected values of $1,198.5 and $669.1 million, respectively.

 

Introduction
 What is this report about?
 Who is the target reader?
 How to use this report
 Definitions
 NAFTA Advertising
 Industry Outlook
 Advertising in Canada
 Market Overview
 Market Data
 Market Segmentation
 Market outlook
 Five forces analysis
 Macroeconomic indicators
 Advertising in Mexico
 Market Overview
 Market Data
 Market Segmentation
 Market outlook
 Five forces analysis
 Macroeconomic indicators
 Advertising in The United States
 Market Overview
 Market Data
 Market Segmentation
 Market outlook
 Five forces analysis
 Macroeconomic indicators
 Company Profiles
 Leading companies
 Appendix
 Methodology
 About MarketLine
  


List Of Tables

Table 1: NAFTA countries advertising industry, revenue ($m), 2011-20
 Table 2: NAFTA countries advertising industry, revenue ($m), 2011-15
 Table 3: NAFTA countries advertising industry forecast, revenue ($m), 2015-20
 Table 4: Canada advertising industry value: $ million, 2011–15
 Table 5: Canada advertising industry category segmentation: $ million, 2015
 Table 6: Canada advertising industry geography segmentation: $ million, 2015
 Table 7: Canada advertising industry value forecast: $ million, 2015–20
 Table 8: Canada size of population (million), 2011–15
 Table 9: Canada gdp (constant 2005 prices, $ billion), 2011–15
 Table 10: Canada gdp (current prices, $ billion), 2011–15
 Table 11: Canada inflation, 2011–15
 Table 12: Canada consumer price index (absolute), 2011–15
 Table 13: Canada exchange rate, 2011–15
 Table 14: Mexico advertising industry value: $ million, 2011–15
 Table 15: Mexico advertising industry category segmentation: $ million, 2015
 Table 16: Mexico advertising industry geography segmentation: $ million, 2015
 Table 17: Mexico advertising industry value forecast: $ million, 2015–20
 Table 18: Mexico size of population (million), 2011–15
 Table 19: Mexico gdp (constant 2005 prices, $ billion), 2011–15
 Table 20: Mexico gdp (current prices, $ billion), 2011–15
 Table 21: Mexico inflation, 2011–15
 Table 22: Mexico consumer price index (absolute), 2011–15
 Table 23: Mexico exchange rate, 2011–15
 Table 24: United States advertising industry value: $ billion, 2011–15
 Table 25: United States advertising industry category segmentation: $ billion, 2015
 Table 26: United States advertising industry geography segmentation: $ billion, 2015
 Table 27: United States advertising industry value forecast: $ billion, 2015–20
 Table 28: United States size of population (million), 2011–15
 Table 29: United States gdp (constant 2005 prices, $ billion), 2011–15
 Table 30: United States gdp (current prices, $ billion), 2011–15
 Table 31: United States inflation, 2011–15
 Table 32: United States consumer price index (absolute), 2011–15
 Table 33: United States exchange rate, 2011–15
 Table 34: Dentsu, Inc.: key facts
 Table 35: Dentsu, Inc.: key financials ($)
 Table 36: Dentsu, Inc.: key financials (¥)
 Table 37: Dentsu, Inc.: key financial ratios
 Table 38: Omnicom Group, Inc.: key facts
 Table 39: Omnicom Group, Inc.: key financials ($)
 Table 40: Omnicom Group, Inc.: key financial ratios
 Table 41: Publicis Groupe SA: key facts
 Table 42: Publicis Groupe SA: key financials ($)
 Table 43: Publicis Groupe SA: key financials (€)
 Table 44: Publicis Groupe SA: key financial ratios
 Table 45: WPP plc: key facts
 Table 46: WPP plc: key financials ($)
 Table 47: WPP plc: key financials (£)
 Table 48: WPP plc: key financial ratios
 Table 49: Havas SA: key facts
 Table 50: Havas SA: key financials ($)
 Table 51: Havas SA: key financials (€)
 Table 52: Havas SA: key financial ratios
 Table 53: The Interpublic Group of Companies, Inc.: key facts
 Table 54: The Interpublic Group of Companies, Inc.: key financials ($)
 Table 55: The Interpublic Group of Companies, Inc.: key financial ratios
  


List Of Figures

Figure 1: NAFTA countries advertising industry, revenue ($m), 2011-20
 Figure 2: NAFTA countries advertising industry, revenue ($m), 2011-15
 Figure 3: NAFTA countries advertising industry forecast, revenue ($m), 2015-20
 Figure 4: Canada advertising industry value: $ million, 2011–15
 Figure 5: Canada advertising industry category segmentation: % share, by value, 2015
 Figure 6: Canada advertising industry geography segmentation: % share, by value, 2015
 Figure 7: Canada advertising industry value forecast: $ million, 2015–20
 Figure 8: Forces driving competition in the advertising industry in Canada, 2015
 Figure 9: Drivers of buyer power in the advertising industry in Canada, 2015
 Figure 10: Drivers of supplier power in the advertising industry in Canada, 2015
 Figure 11: Factors influencing the likelihood of new entrants in the advertising industry in Canada, 2015
 Figure 12: Factors influencing the threat of substitutes in the advertising industry in Canada, 2015
 Figure 13: Drivers of degree of rivalry in the advertising industry in Canada, 2015
 Figure 14: Mexico advertising industry value: $ million, 2011–15
 Figure 15: Mexico advertising industry category segmentation: % share, by value, 2015
 Figure 16: Mexico advertising industry geography segmentation: % share, by value, 2015
 Figure 17: Mexico advertising industry value forecast: $ million, 2015–20
 Figure 18: Forces driving competition in the advertising industry in Mexico, 2015
 Figure 19: Drivers of buyer power in the advertising industry in Mexico, 2015
 Figure 20: Drivers of supplier power in the advertising industry in Mexico, 2015
 Figure 21: Factors influencing the likelihood of new entrants in the advertising industry in Mexico, 2015
 Figure 22: Factors influencing the threat of substitutes in the advertising industry in Mexico, 2015
 Figure 23: Drivers of degree of rivalry in the advertising industry in Mexico, 2015
 Figure 24: United States advertising industry value: $ billion, 2011–15
 Figure 25: United States advertising industry category segmentation: % share, by value, 2015
 Figure 26: United States advertising industry geography segmentation: % share, by value, 2015
 Figure 27: United States advertising industry value forecast: $ billion, 2015–20
 Figure 28: Forces driving competition in the advertising industry in the United States, 2015
 Figure 29: Drivers of buyer power in the advertising industry in the United States, 2015
 Figure 30: Drivers of supplier power in the advertising industry in the United States, 2015
 Figure 31: Factors influencing the likelihood of new entrants in the advertising industry in the United States, 2015
 Figure 32: Factors influencing the threat of substitutes in the advertising industry in the United States, 2015
 Figure 33: Drivers of degree of rivalry in the advertising industry in the United States, 2015
 Figure 34: Dentsu, Inc.: revenues & profitability
 Figure 35: Dentsu, Inc.: assets & liabilities
 Figure 36: Omnicom Group, Inc.: revenues & profitability
 Figure 37: Omnicom Group, Inc.: assets & liabilities
 Figure 38: Publicis Groupe SA: revenues & profitability
 Figure 39: Publicis Groupe SA: assets & liabilities
 Figure 40: WPP plc: revenues & profitability
 Figure 41: WPP plc: assets & liabilities
 Figure 42: Havas SA: revenues & profitability
 Figure 43: Havas SA: assets & liabilities
 Figure 44: The Interpublic Group of Companies, Inc.: revenues & profitability
 Figure 45: The Interpublic Group of Companies, Inc.: assets & liabilities


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Reports Details

Published Date : Jul 2016
No. of Pages :73
Country :North America
Category :Advertising and Marketing
Publisher :MarketLine
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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