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The Advertising service systems: a framework study of software needed to support mobile advertising

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Communications service providers (CSPs) play a minimal role in the advertising market despite having access to comprehensive customer data and advertising inventory assets. This report discusses how advertising could provide important incremental revenue for CSPs in mature markets, and assesses the investment and expertise required to achieve this.

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Reports Details

Published Date : Oct 2015
No. of Pages :30
Country :Global
Category :Advertising and Marketing
Publisher :Analysys Mason Limited
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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